Editor: Saimure duolikun
8/2/2024
Dubai, February 2024 – A name that has become synonymous with high-end fashion,
handpicked luxury, curated collections, and sartorial excellence, AFRA is back to regale its
discerning consumers with yet another memorable fashion soiree. Renowned for
seamlessly blending design, creativity, and culture, AFRA’s latest edition pays a distinct regal
homage to the upcoming festive season- aptly titled the ‘RAMADAN COTERIE’ – at the elegant
and chic THE Dubai EDITION Hotel, Downtown Dubai.
Niti Gupta, the visionary Founder of NITI GUPTA EVENTS, has meticulously curated a vibrant
festive coterie of designers and brands, where haute couture, luxury pret, ready-to-wear
styles, and accessories elegantly converge to create a royal shopping experience for
women. This unique theme draws inspiration from the leisurely pace at which royal ladies
historically shopped, emphasizing an unhurried, personalized, and intimate atmosphere – a
departure from the conventional humdrum of shopping.
In its commitment to reinvention, AFRA’s RAMADAN COTERIE will present an exclusive and
curated selection that invites women to take their time and savor the finest offerings –
explore rich textures, touch and feel a repertoire of fascinating fabrics, revel in the
kaleidoscope of colorful silhouettes, and consult with designers to create customized outfits,
in addition to pre-ordering styles on display. This season’s reimagined experience is tailor-
made for the modern woman seeking something distinctive and eclectic for the festive
season.
The event, open for just a day on February 3rd, will showcase a handpicked selection of
couturiers, global ateliers, and the new-age trailblazers of fashion. From a wide selection of
festive ready-to-occasion KAFTANS by revered names such as Pria Kataria Puri, Mina
Siddique, VYOUM by Ritu Sekksaria, to vibrant handcrafted luxury pret styles by Aartivijay
Gupta, J’s Clothing, Sougat Paul, Arab Crab, Sahar Atif, and statement fashion jewellery and
accessories by KOKOMMO, New York-based label Deepa Gurnani, House of Tuhina, and
Ekathva Jaipur and skin jewellery by Marbella Paris. There are some special Ramadan
personalized stationery coming, gift tags and eidi envelopes by Escapades.
Marking their debut at AFRA are some new found talent! Brands 82, Blocked Textiles, Jafer
Jafry, Asmi by Mayank Modi, J’s Clothing, RSVP by Roli & Ssorabh, Manara by Maria. A young
fashion college graduate coming for the second time is Tehmina Jillani, and the hidden
gems of design at the special JANNATH LOUNGE by Poonam Choudhari, which includes
curated collections of Jewels by Queenie, Priya Tholia, Mograa, Linen by Jannath, Jewels by
Jannath and cosmetics by Bella. The Jannath lounge is also bringing a very skilled artist
Suvigya Sharma, who specializes in customized portraits and has been commissioned for
making portraits for some of the very famous people.
With the spirit of inclusion, AFRA also has a special space reserved for the SNF Development
Centre, which is being brought to AFRA by UAE Connects. The young adults of SNF will
showcase their beautiful hand crafted and printed gift items.
Prepare to immerse yourself in a sensorial and sartorial journey as AFRA once again
reimagines itself, offering an intimate and personalized shopping experience that
transcends the ordinary and sets the benchmark for excellence in creativity and innovation.
Mark your calendars to witness ‘festive fashion’ at its most refined, only at Dubai’s preferred
fashion destination – AFRA!
For further information, please contact:
Niti Gupta,
Founder,
Niti Gupta Events
niti@nitigupta.com
Phone: +9715 8882579
